Privacy Policy
This is where you can find out how Caya LLC (“Caya”, “we”, “us”, “our”, “The App”) collects, stores, protects, and shares data about you (“Policy”). It’s best read alongside our Caya Terms and Conditions, which you can find here.
When you’re using our Caya mobile application and online platform ("App"), there is some information we collect about you, and you can share your information on the App with other users ("Users") globally. The Policy is intended to meet our duties of transparency under the applicable data protection laws.
1. Collection of information
Registration Information
Access to Caya is granted through various means of your choice: your Apple and Google account, or email address.
If you connect through Apple or Google, we will collect information about you from Apple or Google (as applicable), including an email address, full name, and a unique ID (which allows Apple or Google to identify you as a legitimate user of the account).
In addition, if you permit us to do so, the App may access your device's geolocation, address book and contact lists in order to offer you certain features of our services, and this data forms part of your Registration Information.
Selfie Data
During our onboarding process, to create a profile picture, we ask you to take a selfie. Caya is all about coming as you are, so we want to give you an opportunity to show your true self, in the moment. We also aim to prevent the creation of fake accounts or any attempts at malicious activities or cybercrime, which could harm our Caya community and spoil the experience for everyone. If our system (or a third party, as a backup) detects any issues or flags anything that may mean the photo is not of a real person (or that you do not meet the criteria required to be a member), the photo is then passed back to our team to review.
Log and Usage Data
Our servers automatically record information ("Log and Usage Data") created by your use of Caya, which again helps us to improve our service. Log and Usage Data may include information such as your IP address, browser type, the referring domain, pages visited, access times, your mobile carrier, unique device identifier, device model, operating system, MAC address, and search terms.
Marketing and Communications Data
We also collect information on your preferences in receiving marketing from us and your communication preferences (“Marketing and Communications Data”).
Behavioral Data
We collect “Behavioral Data”, which is inferred or assumed information relating to your behavior and interests, based on your online activity. This is most often collated and grouped into “segments” (e.g., there may be a segment for moms living in New York and aged over 35). This data may be used to enhance your Caya experience, or to make marketing and advertising more relevant to you.
Your Content Data
You can post content on the App and/or participate in chats through it. This content may contain personal data, but only what you choose to disclose.
Aggregated Data
We also collect, use and share “Aggregated Data” such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data, but once in aggregated form it will not constitute personal data for the purposes of applicable data protection laws as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.
No Special Categories of Personal Data
We do not collect any “Special Categories of Personal Data” about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses. However, you have the option to provide such information in your profile or in any information you publish on our App, for instance by sharing your sexual orientation with other users. Please do not submit any Special Categories of Personal Data if you are not happy for such information to be shared publicly on your Caya account.
2. Uses made of the information
What is our “legal basis” for processing your Personal Data?
In respect of each of the purposes for which we use your personal data, we are required to have a “legal basis” for that use. Most commonly, we will rely on one of the following legal bases:
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Where we need to perform a contract we are about to enter into or have entered into with you (“Contractual Necessity”).
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Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (“Legitimate Interests”). More detail about the specific legitimate interests pursued in respect of each purpose we use your personal data for is set out in the table below.
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Where we need to comply with a legal or regulatory obligation (“Compliance with Law”).
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Where we have your specific consent to carry out the processing for the purpose in question (“Consent”).
Generally, we do not rely on your Consent as a legal basis for using your personal data other than in the context of direct marketing communications.
What happens when you do not provide necessary personal data?
Where we need to process your personal data either to comply with law, or to perform the terms of a contract we have with you, and you fail to provide that data, we may not be able to perform the contract (for example, to provide you with access to the App).
In this case, we may have to stop you from using our App, but we will notify you if this is the case at the time.
3. Personal data from third party sources
In addition to the personal data that we collect directly from you (as described above), we also may collect personal data from third party sources, such as platforms that integrate with The App to facilitate your Caya registration.
4. Disclosure of your information
We will not disclose your information, except in the limited circumstances described here:
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Service Providers — We engage certain trusted third parties to perform IT and system administration functions and services. We may share your Registration Information and Log and Usage Data and Audio Data with these third parties, but only for the purposes of performing these functions and providing such services. Below are some examples of our third-party providers:
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Billing services – enabling you to purchase paid features of our App
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Authentication services – allowing you to verify your identity
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Registration services – enabling you to create your Caya account using your existing accounts on these platforms (such as Google and Apple).
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We conduct thorough due diligence on all the Service Providers we work with to ensure they have robust data protection and information security practices in place. We only share the personal data essential for the service they deliver, taking steps to make the data as non-identifiable as possible. Our suppliers are also bound by comprehensive contractual obligations, including stringent data retention limits.
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Regulators and Public Authorities — We will cooperate with law enforcement enquiries received from within or outside your country of residence. This may include preserving or disclosing any of your personal data, including your Registration Information, if it is necessary to comply with a law or regulation, or to comply with a judicial proceeding, court order, or legal request, to protect the safety of any person, or to address fraud or security issues.
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Business Transfers — In the event that Caya or any of our affiliates are involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be transferred as part of that transaction. We will inform you before this takes place.
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Professional Advisers — We may transfer your Registration Data to our lawyers, bankers, auditors and insurers and other advisers who provide consultancy, banking, legal, insurance and accounting services.
6. Marketing
From time to time, we may send you marketing materials, Caya announcements, and member news. You retain the right to opt out (or opt in) at any time. If you opt out of marketing, we may still send you emails that are necessary for us to provide our services, or to announce any update of our App or Terms of Service.
7. What others see about you
Caya is designed to make it easier for you to connect with other Users and to interact with them. When you use the App, other Users of the App (both locally and globally) will see certain information, including your personal data, which you upload to your account (as described below):
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General Caya-submitted information:
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Your content
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Your profile photo or other images you share
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Your profile name or username
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How long you’ve been a Caya user
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Any Caya Spaces you’ve created
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Third party profile information:
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If you log in to the App using your Apple or Google account, other Users will be able to see your name.
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Such other Users may therefore share your profile information with individuals who may or may not be Users or via third-party applications. Please be careful about what information you upload to the App and what you post, particularly when it relates to your children. We want to keep you safe, but we need you to help us.
8. Our Policy Towards Age
Our App is for grown-ups. You have to be at least 18 years old to use the App. We don’t market to anyone under the age of 18. If we discover you’re under 18, we will delete your account. This age minimum is in place for security reasons. We look forward to seeing any younger moms when you’re at least 18 years old!
9. Removing Caya access
If you want to remove Caya from your Apple or Google account at any time you can do this by visiting the application settings on your Apple or Google profile (as applicable) and following the instructions to remove Caya access permissions.
Even after you remove information from your profile or delete your Account, copies of that information may still be viewable and/or accessed to the extent such information has been previously shared with others, made public by you during your use of the App, or copied or stored by other Users or to the extent such information has been shared with search engines. We cannot control this, nor do we accept any liability for this. The App may also include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share your personal data. We do not control these third-party websites and are not responsible for their privacy statements. If you have given third-party applications or websites access to your personal data, they may retain such information to the extent permitted under their terms of service or privacy policies.
10. Your Rights Relating to Your Personal Data
By law you have the right to:
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Request information about your personal data. This enables you to ask us how we have collected and used your personal information during the past 12 months. We have made this information available to you without having to request it by including it in this privacy policy.
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Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
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Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
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Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
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Object to processing of your personal data. This right exists where we are relying on a Legitimate Interest as the legal basis for our processing and there is something about your particular situation, which makes you want to object to processing on this ground. You also have the right to object to where we are processing your personal data for direct marketing purposes.
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Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example, if you want us to establish its accuracy or the reason for processing it.
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Request the transfer of your personal data. We will provide to you, or a third party you have chosen, personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
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Withdraw consent. This right only exists where we are relying on consent to process your personal data (“Consent Withdrawal”). If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our App. We will advise you if this is the case at the time you withdraw your consent.
You are entitled to exercise the rights described above free from discrimination.
How to exercise your rights
If you want to exercise any of the rights described above, please contact us at support@cayamoms.com. You can also delete your information directly through the app by navigating to ‘Settings’ and selecting ‘Delete My Account’.
Typically, you will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, except in relation to Consent Withdrawal, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive, or, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Depending on your jurisdiction, you may empower an “authorized agent” to submit requests on your behalf. In such instances we will require the authorized agent to have a written authorization confirming that authority.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Complaints
If you would like to make a complaint regarding this Policy or our practices in relation to your personal data, please contact us at support@cayamoms.com.
We will reply to your complaint as soon as we can.
If you feel that your complaint has not been adequately resolved by Caya, please contact your local data protection supervisory authority.
11. How we keep your personal data secure
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.
We limit access to your personal data to those employees and other staff who have a business need to have such access. All such people are subject to a contractual duty of confidentiality.
We have put in place procedures to deal with any actual or suspected personal data breach. In the event of any such breach, we have systems in place to work with applicable regulators. In addition, in certain circumstances (e.g., where we are legally required to do so) we may notify you of breaches affecting your personal data.
12. Changes to our privacy policy
We may revise this Policy from time to time. If we make a change to this Policy that, at our sole discretion, is material, we will notify you, for example, via an email. The revised Policy will apply from the date on which we post it on this page.
13. Cookies
We collect information by placing cookies on your mobile. A cookie is a piece of text stored on your computer or mobile by your web browser. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our App.
We use two broad categories of cookies:
first party cookies, served directly by us to your computer or mobile device; and
third party cookies, which are served by our partners or service providers on our App.
We use cookies for a number of reasons, as explained below:
Cookie Functions
Analytics and research
Cookie Purposes
We use Google Analytics to collect information about how visitors use the Caya site and App. We use the information to compile reports and to help us improve the site and the App. The cookies collect information in an anonymous form, including the number of visitors to the site/App, where visitors have come to the site/App from, and the pages they visited.
We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our App works. You can find out more information about Google Analytics cookies here You can find out more about how Google protects your data here.
Authentication
These cookies help us to identify visitors so that when you’re logged in, you can enjoy Caya’s offerings and localize your experience.
Security and App integrity
We use cookies and other devices, such as CAPTCHAs, to help keep the App and our visitors safe and secure. These cookies do things like protect visitors from spam and fraud, by ensuring the safety of personal data.
We may use persistent cookies, which will help us to ensure we have identified the same device is logging into the correct account. These types of cookies also help with our anti-spam measures and may help us to prevent phishers, scammers, and other unauthorized activity.
Site features and services
These cookies and local storage devices provide functionalities such as links to other social media sites and social plugins. In some cases, the App feature you choose may allow a third party to place cookies or local storage devices on your computer. The third-party who places cookies on your device is responsible for how they process their data and Caya recommends that you read their privacy policies.
Performance
We need to use certain cookies and local storage devices to ensure our visitors have the best possible experience. These may, for example, assist with your navigation of our App, ensure pages load up quickly, and respond faster to your requests for the App’s services. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
Our use of cookies and local share devices, including the specific cookie names, may change over time, but will generally fall into the above categories. Please visit this page regularly so that you are aware of any changes.
Disabling cookies
You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
If you do not accept our cookies, you may experience some inconvenience in your use of our App. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our App.
You can also prevent the use of Google Analytics relating to your use of our App by downloading and installing the browser plugin here.
You can update your cookie preferences at any time. Note that this applies only to web based cookies.
14. How long we store your personal data
We will only retain your Personal Data for so long as we reasonably need to use it for the purposes set out in "2. Uses made of the information", unless a longer retention period is required by law (for example for regulatory purposes).
Where any personal data is shared with third parties, they retain this only for so long as they reasonably need to use if for the purposes set out in “2. Uses made of the information” and in any event not longer than our retention periods laid out below.
The table below shows our standard retention practices:
Category of Personal Data
Geolocation Information
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Registration Data
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Selfie Data
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Log and Usage Data
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Your Content Data
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Behavioural Data
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Marketing; and
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Communications Data
Retention period
For so long as you do not opt-out of the geolocation functionality on our App, and in any event, no longer than 30 days following deletion of your Account as a back-up copy to enable restoration
For so long as retention is necessary to fulfill the Purposes/Use for which it is used (see "2. Uses made of the information") and in any event, no longer than 30 days following deletion of your Account as a back-up copy to enable restoration.
15. Contact
Caya is the controller of your personal data and is registered in the United States.
This privacy policy was last updated on September 25, 2024.
We’re here to connect with as many moms as possible, so please don’t hesitate to reach out to us at hello@cayamoms.com.